Grandparents.com has named a trio of agencies to develop the first ad campaign and build audience for its startup designed as an online destination for people whose children have kids.
TAXI New York, the U.S. office of the Canadian creative network will lead a team that includes MediaContacts, Boston, part of the interactive and digital arm of French holding company Havas, and
Lockard & Wechsler Direct, an independently owned direct-response agency.