New York-based Active Response Group has signed an agreement with Forbes.com to monetize ad inventory on the business and commerce site's registration pages.
Active Response
Group's lead generation clients will now have greater access to the affluent, white-collar executive demographic that frequents Forbes.com--and they can choose to place special offers exclusively on
the site, or have their ads distributed via the company's finance channel (which includes Forbes.com and other vertically targeted sites).