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Wal-Mart's Got A Brand New Bag

Wal-Mart Stores yesterday introduced a recycled, reusable, washable shopping sack to help reduce waste generated from plastic shopping bags. The sacks will appear in stores on the West Coast this week, and will roll through the country eastward throughout the month.

Made from 85% recycled materials--including four plastic drinking bottles--the bags carry as much as two to three plastic sacks. Consumers can purchase the bags at the checkout aisle for $1 each. When they have worn thin, they can be returned for recycling.

The bags are part of Wal-Mart's sustainability program, which is helping to improve its reputation as a corporate giant often criticized by labor unions and special interest groups, says Wal-Mart CEO Lee Scott. But Scott adds that the efforts have not been done "as a marketing ploy."

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