In the midst of all the meta-data a Webmaster has to stay on top of, sometimes the idea of crafting (or updating) a creative, concise site meta description gets lost in the shuffle. While the big
engines will scrape what's included in the original directory submission (or in an open source like DMoz), that description may be inaccurate, outdated -- or worse -- unappetizing to searchers.
This San Diego-based search consultant makes an example out of CBS and its "Survivor: China" show, using screenshots and links that show what can happen when the creation of meta
descriptions is left up to the engines. While his tone is acerbic and he does use some, um, "colorful" language to describe CBS' errors, the post provides clear evidence in the case for paying
attention to a site's meta description.
Read the whole story at Im Not a Doctor »