Omnicom's Diversified Agency Services unit has acquired a stake in San Francisco-based Millions of Us, an agency specializing in marketing services involving virtual worlds, social networks and large
online communities. Founded in 2006 by former Linden Lab execs Reuben Steiger, CEO, and Christian Lassonde, president, Millions of Us has worked with clients including Warner Bros., Toyota and Intel.
Terms of the deal were not disclosed.
