• The Boston Globe, Monday, October 15, 2007 10:45 AM

Amid a broad reorganization begun by Fidelity Investments new president, Rodger Lawson, executive vice president of marketing Claire Huang plans to leave the company at the end of the year. Lawson says the company's future advertising will put more focus on specific funds and other products.

Huang spearheaded major initiatives, like the 2005 television campaign featuring former Beatle Paul McCartney that targeted baby boomers. The campaign was a critical hit, and Fidelity still uses bits of McCartney's music in TV spots that began running this year. But in other print advertising recently, Fidelity has more often touted the performance of specific funds instead of lifestyle trends.

James Lowell, editor of the Fidelity Investor newsletter, says the new ad focus and Huang's departure seem in line with Lawson's organizational changes, which have put more sales and marketing power in the hands of Abigail Johnson, daughter of Fidelity's chairman Edward C. "Ned" Johnson III. Lawson has also appointed a new product marketing executive, Sanjiv Mirchandani.

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