YuMe Networks, a dedicated advertising network created and optimized for broadband video, has raised another $9 million in funding. The investors include Khosla Ventures, Accel Partners, BV Capital,
DAG Ventures Funding.
YuMe is a privately held company headquartered in Redwood City, CA. Its network offers advertisers the ability to target messaging to online video content the
way they do with keyword placements.
YuMe uses a proprietary contextual mapping technology to scan online video content and then categorize it into such channels as Auto, Finance, Entertainment and
Family Friendly.