ValueVision Media will purchase a Boston station that reaches about 1.8 million cable households and turn it into a ShopNBC affiliate. An NBC-owned station, WNEU TV-60, already runs ShopNBC
programming to about 1.7 million cable homes in the Boston DMA but when the new station, WWDP TV-46 begins ShopNBC, WNEU will broadcast Telemundo programming. That’s scheduled to happen in April.