• Ad Age, Wednesday, October 17, 2007 11:01 AM

Gatorade Tiger--a partnership between Tiger Woods and the world's leading sports drink--will make its debut in stores next March and will be supported by a major marketing campaign. Woods will be the biggest star on a Gatorade roster that already includes some of the biggest names in sports.

Woods' beverage is not golf-specific, and ads from agency Element 79 will likely focus on its role in his training regimen. It will be available in cherry blend, citrus blend and grape flavors, in either 500-milliliter or 32-ounce bottles.

The deal represents Woods first foray into selling sports beverages. The golf star's other endorsements include Nike Golf, EA Sports, Upper Deck and General Motors' OnStar. Golfweek has reported the deal is worth $100 million over five years, but a Gatorade spokeswoman won't comment on the terms.

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