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Ford Focuses On Youth Market

The 2008 Ford Focus will be the first vehicle to feature Sync--a new voice-activated onboard computer connectivity system developed with Microsoft that will allow motorists to fully integrate their cell phones and iPods with their automobiles. Sync is debuting on the entry-level compact to attract younger buyers to Ford.

Though based on the same platform as the current model, the automaker also is counting on significant improvements to quality, safety and fuel economy to make the Focus the hit Ford desperately needs in the growing small car market long dominated by imports.

Sync will be the first system in the country that connects the car to the Internet. It will allow drivers to control their cell phones and MP3 players with voice commands, read incoming e-mail, and allow them to send and receive text messages, all without taking their hands off the wheel.

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Read the whole story at The Detroit News »

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