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TABLE 2
comScore Top 10 Gaining Categories by Percentage Change in Unique Visitors (U.S.)
September 2007 vs. August 2007
Total U.S. Home, Work and University Internet Users
Source: comScore Media Metrix
Total Unique Visitors (000)
Aug-07
Sep-07
% Change
Total Internet : Total Audience
181,257
181,858
0
Politics
7,213
8,413
17
Retail - Food
12,015
13,682
14
Religion
19,401
21,914
13
Flowers/Gifts/Greetings
26,908
29,238
9
Sports
73,717
79,974
8
Information
63,234
67,852
7
Online Gambling
13,001
13,834
6
Fragrances/Cosmetics
13,471
14,329
Reference
77,961
82,197
5
Technology - News
42,326
43,954
4