• by John Gaffney , January 20, 2003

Thoughts After Watching Football All Day: I know what songs I heard yesterday, but I doubt I could match them to the car they advertised. Wait. I lied. Ford is for Rolling Stones fans. Toyota is for Country Music fans. The rest is a blur… Two hours is way too long for a pregame show (Fox) even if you add the token T&A (Jillian Barberie) and stupid stuff like Jillian doing game time weather. Like John Madden said about ABC’s Monday Night Football with Dennis Miller: “When I watch a football game, I don’t expect a comedy show to break out.” ..... The new spot for Fox’s Tears Of The Sun was excellent. In fact most of the action film ads I saw yesterday seemed to be well placed and well within the flow of football…. Outside of U2 at last year’s Super Bowl, I have never seen a good musical act before or during a football game.

Everybody Loves Mel: Viacom’s Karmazin knows how to leverage. He has guided this company through the pitfalls that claimed AOL/TW, and he has CBS running at top speed. If I was Sumner I’d make sure he was around for a while, especially with the upfront circus on the near horizon. Bad Pun Of The Day: Say this for the Miller Lite Catfight spot. They did the breast they could.