Pepsi Offers Look at Super Bowl Ads

  • January 21, 2003
Pepsi-Cola North America announced Tuesday its 18th annual round of Super Bowl commercials, which will include spots for Pepsi Twist, Sierra Mist and Diet Pepsi among the two-and-a-half minutes of in-game advertising on Jan. 26.

The commercials include:

Pepsi Twist/”Jack and Kelly”
Television families of the past meet today's most popular television family in a 45-second commercial for Pepsi Twist. Ozzy Osbourne dreams that children Jack and Kelly have turned into Donny and Marie Osmond. The next twist takes him to yet another place in television time.

Sierra Mist - "Monkey"
In this 45-second commercial, a monkey at a zoo experiences the true meaning of refreshment when his friend flings him into the pool. Does he go for a swim or do we hear commentary from the zookeepers? Online voters will decide at through Friday, where voters can register for the chance to win prizes worth $75,000. The ending with the most votes will be aired during the Super Bowl.



Sierra Mist - "Fire Hydrant"
On a blistering hot summer afternoon, a guy and his dog get more than they bargained for when they seek refreshment from a fire hydrant in this 30-second commercial.

Diet Pepsi - "Mud People"
At a summer rock festival, thousands of hot, thirsty fans enjoy the music and the surroundings while the security team keeps them refreshed with a water hose. As the scene turns muddy and the fans are eventually cleaned off, one of the concertgoers discovers a surprise in this 30-second commercial.

"Advertising on the Super Bowl gets us immediate, widespread awareness of our new commercials," said Dave Burwick, SVP and chief marketing officer, Pepsi-Cola North America. "Sierra Mist joins our lineup this year -- now that it's in national distribution, it's time to showcase the brand on a huge media stage like the Super Bowl."

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