IT and in-house search pros often have to cover the same territory (namely, the company Website), and while the two parties should be able to work together for the site's safety, visibility and
optimization, it's not always a cooperative environment.
Simon Heseltine outlines some of the culture clashes that can happen between an organization's in-house search and IT teams
(including dealing with know-it-alls and control freaks), and provides tips to help search marketers lead the efforts for more effective collaboration.
Read the whole story at Search Engine Land »