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NBCU, AP In Image Pact

NBC Universal has tapped Associated Press Images as its exclusive third-party distribution outlet in the U.S. and Mexico -- and made AP its non-exclusive partner in much of the rest of the world -- for archived television photos. Under terms of the deal, images from NBCU's online archive will be available through AP Images' licensing Web site.

In the summer of 2006, NBCU became the first major television or film studio to manage its own photo licensing when it created an in-house business unit and online photo archive. That digital media distribution group develops, digitizes, manages, distributes, licenses and markets NBC Universal's photo archive, including tens of millions of images that date from the 1920s up to current shots of "The Tonight Show with Jay Leno."

Says Ray Slay, senior vice president of NBC Universal photography and new media, the AP "is the premier news syndication outlet, which makes it the ideal partner ..."



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