Last night during Game 2, Jacoby Ellsbury's fourth-inning steal started the taco giveaway. Clayton, wired again, chatted up the taco deal, and
Fox's Chris Myers interviewed Taco Bell COO Rob Savage, who looked like the happiest executive in America. Myers provided the ultimate gleeful coda for the fast-food chain. "We're thinking outside the
bun," he said.
It was all part of unscripted hoopla for the promotion in which the first stolen base in the World Series would let anyone get a free taco at Taco Bell at a specified time. Tim Brosnan, Major League Baseball's executive vice president for business, says Fox was not required to extend the basic promotion into the call of the game, "but I think Fox wants to make the sponsors happy."