Sending mass e-mails to students, holding career fairs, taking them on tours of nearby federal agencies and hiring grad students as part-time staffers could increase interest in working for Uncle
Sam, according to a two-year research project on how to market the government on college campuses.
The project found that the more students know about the government, the more they
like it, says Max Stier, president of the nonprofit Partnership for Public Service, the chief sponsor of the project. The partnership will release a report this morning as part of the kickoff to a
national campaign--called "Making the Difference"--aimed at persuading talented young people to join the federal government.
The campaign includes a Web site (http://www.makingthedifference.org).