"Would you offer your SEO services on commission only?" Steven Bradley starts this article with that question, spurred by a Small Business Forum discussion in which a poster was hoping to get a search
pro to work on his site in exchange for 10% of the resulting sales. Bradley argues that taking that kind of commission-based gig wouldn't be in a search marketer's best interest, as driving traffic is
one thing -- but guaranteeing conversions is another.
Bradley does make the case for some commission-based SEO relationships -- but not many, and calls up the question of whether small
businesses (with limited budgets) and search professionals (with extensive experience) can meet halfway.
Read the whole story at Yellow House Hosting »