Around the Net

Kellogg To Boost Ad Spending

  • Brandweek, Wednesday, October 31, 2007 10:15 AM

Kellogg will spend more on advertising to market new products and boost prices, according to the cereal giant's chief executive. The Battle Creek, Mich.-based company is increasing its marketing to help offset higher expenses, says David Mackay, and is "reinvesting this year to make sure we have momentum going into next year."

Among the brands slated for bigger ad budgets are Pop-Tarts toaster pastries and Special K protein water. Kellogg ratcheted up prices in the U.S. and Canada last year on items including Eggo, Morningstar Farms and other frozen-food brands, along with cereal.

The ad-spending bump comes as the company -- and its competitors -- face higher wheat costs and increases in fuel, commodities and employee benefits.



Read the whole story at Brandweek »

Next story loading loading..