Search123 introduced a comprehensive suite of account management and reporting tools yesterday that they hope will improve access to information and help advertisers better manage and optimize their
accounts. Company officials say the new reporting features provide advertisers with more ways to access information about their Search123 account and to view the data from multiple perspectives.
Advertisers can view their credit transaction history, account status and activity via the Web or by email. Account activity can be viewed by individual keywords, listings, days of the week or by
month for any given time period. In each case, reports include the number of clicks generated, the average click value, the percentage of spending by individual listing or keyword, and the percentage
of spending against the entire account.
