• November 6, 2007

Reader's Digest Association (RDA) and its online property Allrecipes.com, a community of home cooks, announced the launch of the Food Advertising Network @ RDA.

The network allows advertisers to reach their target audiences across multiple food Web sites that features the new AdWizard@RDA display advertising tool.

The Food Advertising Network @ RDA targets the advertising needs of small to medium-sized companies in the online food category and includes food sites Allrecipes.com, TasteOfHome.com, RachaelRayMag.com and ChefsCatalog.com.

AdWizard@RDA is a self-serve advertising tool that lets companies create display ads for the Food Advertising Network @ RDA by selecting from ready-made templates or uploading their own creative.

AdWizard@RDA also allows advertisers to target ads geographically, an essential capability for regional brands to reach their target consumers. The AdWizard@RDA tool also provides immediate results and feedback so companies can instantly analyze their campaign and change it for better performance.

The AdWizard@RDA platform is powered by AdReady.