- Brandweek,  Tuesday, November 6, 2007 11:15 AM
                                
                            
                        
 
                    
                        
                            
Julie Roehm, the former Wal-Mart marketing executive, has decided not to  refile her headline-grabbing wrongful termination lawsuit    against the company. Wal-Mart, in turn, says it will no longer
pursue    its litigation against her.  
  A Michigan state judge threw out the case in August, saying the    proper jurisdiction was Arkansas, headquarters of the Bentonville,    -based
retailer.  
  In addition to the costs of the suit, Roehm says that her decision    reflects the fact that allegations she made against businessman Irwin    Jacobs and Wal-Mart CEO H.
Lee Scott were untrue. Roehm had alleged    that Scott received "preferential prices" from Jacobs, whose Jacobs    Trading Co. has exclusive rights to buy unsold Wal-Mart merchandise.    Jacobs filed
a defamation suit in response, which he is withdrawing.
    
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