• April 2, 2002

Premier Retail Networks (PRN) and Oxygen Media have renewed a partnership that brings Oxygen's television network to the Wal-Mart Television Network. The Wal-Mart Television Network is broadcast into more than 2,300 Wal-Mart stores nationwide and has average brand recall of 57% (Nielsen Media Research, Nov. 2001). PRN, which creates retail media networks, will provide the Wal-Mart Television Network with exclusive, customized programming from Oxygen, the media company that is developing a brand for women on the Internet and cable television. Short, entertaining segments from Oxygen will offer Wal-Mart shoppers helpful tips and hints on a variety of topics, such as advice on kitchen safety for kids, tricks for repelling insects, and ideas for low calorie meals.