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Newspaper Sunday Circulation Swoons

  • Newsosaur, Wednesday, November 7, 2007 11:15 AM
Sunday newspaper sales have hit a 32-year low--falling to about 51.3 million, according to data based on the last report from the Audit Bureau of Circulations. And that decline could really hurt an already reeling industry, as Sunday typically accounts for about half a daily paper's total ad sales.

Circulation slumped an average of 3.5% on Sunday--2.5% daily--in the six-month period that ended in September. More than 600 papers are covered in the report, and it looks like Sunday circulation will about equal daily circulation for the first time since 1990. Sunday sales hit a record of 62.56 million in 1993, and outpaced dailies though the 1990s and the first couple years of this decade before starting to decline in 2003. From 2002 to the present, Sunday circulation is off 7.18 million while daily circulation has only fallen by 4.12 million, a 72% difference.



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