According to a report on AdAge.com, Procter & Gamble Co. is scheduled to begin a five-week campaign for Crest Whitestrips on Microsoft's Slate online magazine. The value of the deal was not made
public, but MSN's general manager Scott Moore said this is the first online ad buy from P&G on MSN. "Even though we're in this deep ad recession, what's going to pull us out of it is the blue chip
advertisers," he said. P&G joins the MSN advertiser ranks of Absolut Vodka, RadioShack and Toyota.
