• April 2, 2002

Casting a web for Spider-Man fans of all ages, Cingular Wireless today launched a fully integrated marketing campaign based around Columbia Pictures' highly anticipated action adventure film, Spider-Man, scheduled for release worldwide on May 3, 2002. Fans of the webslinger will be able to buy Sony Ericsson T60 series handsets and limited-edition Spider-Man faceplates. Cingular is also offering exclusive Spider-Man ringtones, alerts and trivia games to celebrate the comic book hero's jump to the big screen. The campaign -- supported by TV, print and radio advertising, direct mail, and in-store placement -- is the most ambitious ever for a wireless carrier in conjunction with a Hollywood movie. Cingular developed the campaign with Sony Entertainment.