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Amex Folds 'Travel & Leisure Family' Into Main Mag

  • Ad Age, Wednesday, November 28, 2007 11:30 AM
American Express Publishing will fold Travel & Leisure Family magazine, a quarterly stand-alone since June 2006, back into the main book. The spring 2008 issue will be its last on its own. In a memo to staff earlier this month, Amex Publishing CEO Ed Kelly says the move means an adjustment to the title's business model and includes plans to strengthen its Web site.

"This decision was made after much consideration and analysis," he says. "We believe that better integration between the print and online platforms will be a more effective and efficient way to provide timely content about the family travel experience to our readers."

"He adds the new approach will also "enable it to offer advertising and marketing partners greater access to this highly coveted market. While some jobs will be affected by the change, the company is trying to find new spots for displaced employees, according to spokeswoman. Travel & Leisure Family is distributed to 500,000 families with the lead title reporting average paid and verified circulation of 969,452 for the first half of this year, down 1.6% from the same period in 2006.



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