The business includes work on PS3, PS2, PS1, and the PlayStation network as well as
game titles. "TBWA/Chiat/Day is very proud of the contributions that we have made over the past 12 years to establish PlayStation as a legacy brand," the agency says."The current work in the
marketplace has had tremendous impact and speaks for itself. We wish them the best."
Sony hired the agency in 1994 for the launch of the first PlayStation, and it later handled the next generation of videosystems, winning numerous awards for its work. On the media side, Sony spent $94 million last year, according to TNS Media Intelligence.