• Reuters, Friday, December 7, 2007 11:30 AM

Entertainment giant the Walt Disney Company on Thursday unveiled a new Web portal aimed at young adults that showcases the media giant's movie, music, social networking and game offerings. Yesterday's launch was the UK-version; similar rollouts are scheduled for France, Italy, Spain and German.

The heart of the new site is a feature called Disney Extreme Digital, which allows kids mash-up and share Disney multimedia content with their friends. They can also distribute movie & TV clips, games and messages. Parents will he happy to hear that the site prompts kids to use polite online chat.

The UK Web site will carry advertising and sponsorship links; other revenue will come from premium subscriptions and a shopping section. The site will not initially provide full-length movies, though execs said that feature would be coming some day.

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