• December 10, 2007

Luxury skincare brand BORBA has kicked off a major online initiative with the re-launch of its Web site, www.Borba.com. The new site features an edgier design, a customizable navigation scheme, and a focus on community features like forums and chat sessions. Austin, Texas-based nFusion is the marketing agency behind the redesign and the campaign.

Visitors can now browse the site by product line, skincare type or concern, or even specific ingredients--and by joining BORBA's "VIP Insiders," can access discussion boards, live chat sessions with the company's founder Scott-Vincent Borba, and get early notifications of new products and promotions.

Borba.com also features a blog with anecdotes from Borba and celebrity advocates, as well as links to subscribe to "The Beauty in You," the brand's monthly e-newsletter.

According to a company spokesperson: "Web site sales are a key component to the BORBA business, so we set out to better cater to consumers' needs and concerns, while synergizing our offline and online marketing components. Borba.com is paving the way for beauty in the future."

The site revamp is the first element of an integrated campaign that includes TV spots, search and display ads for the first quarter of 2008. BORBA is currently running a print and online campaign for its line of "nutrient-infused" skincare beverages, (distributed and marketed via Anheuser-Busch).

--Tameka Kee