According to Dave Coffey, who tracks online trends for Sapient, those virtual gifts bought on Facebook and then given to fellow "friends," are so popular because they have significance: "For the person who gets the gift, it is like a badge of honor."
Really? That's stretching it. And I think others would agree that buying these gifts is pretty silly. Why would I spend money on a gift that isn't tangible? Granted, the gifts are only $1, but there are features on Facebook's website where you can exchange virtual gifts for free. According to a CNN article, these virtual gifts have mass appeal and are extremely popular with Facebook users. Well, apparently not with this Facebook user.
Sure, I have given virtual gifts on Facebook, but again, for free. I gave them to other friends as an inside joke or because the gift I was giving was so outrageous it was funny. For example, I gave my roommate a stack of pancakes because we both love the restaurant IHOP. Silly, but funny... When the feature first came out I suppose it was appealing, but that feeling subsided pretty quickly.
I guess I am just one of those people who prefer REAL gifts opposed to virtual one. Regardless, Happy Gift Giving!