Supermodel Heidi Klum has partnered with the Stardoll virtual community.
Stardoll, an online entertainment destination for girls ages 9-17 focused on fame, fashion and friends, will debut a
"Real Celebrity" page dedicated to Klum, the first supermodel to partner with the site. Klum, host of Bravo's reality show "Project Runway," will interact directly with 12 million aspiring
fashionistas and pop culture enthusiasts worldwide who are already part of Stardoll.
In addition to allowing fans a peek into the fashion aficionado's hand-selected virtual closet within her
virtual suite, the launch of Heidi's Real Celebrity page on the site will be timed to the opening of the "Heidi Klum Runway Collection" jewelry store in Stardoll's virtual shopping galleria, the
Starplaza. Available for purchase with Stardollars--the site's virtual currency--Klum's hand-designed virtual adornments will add sparkle to millions of users' personal MeDoll avatars
worldwide.
--Tanya Irwin