SAP has succeeded in getting a German court to rule, without a hearing or a discussion of the facts, that all current Siebel Systems advertising is banned in Germany. The banned ads present factual
statements about the use of Siebel Systems software and the contrasting track records of Siebel Systems and SAP in releasing customer relationship management (CRM) software. One of the banned ad
campaigns lists well-known companies, many of which are also SAP customers, that use Siebel Systems software for CRM, through a series of statements such as "Bayer Runs Siebel," "Deutsche Telekom Runs
Siebel," "IBM Runs Siebel," and "Palm Runs Siebel." Other companies listed in the ads as running Siebel software include Renault, British American Tobacco, and Nestle. The ad concludes with a
statement that reads, "Siebel. The #1 CRM vendor within the SAP installed base." The German court did not question these statements of fact in issuing its ruling.
