• by December 20, 2007

For much of 2007, most of the buzz surrounding video was in one of two veins -- online video ads or YouTube-sharing sites. Now that online video has been established, 2008 should see an increase in usage by marketers.

While the Web video advertising model is appealing to large consumer advertisers, interactive agencies, online ad networks, and media companies, it is cost-prohibitive for most direct marketers. As a result, most marketers have not seriously considered Web video as a viable option, except for the occasional corporate video posted on YouTube.

However, new technologies will make Web video marketing a feasible reality for marketers.... As marketers become more comfortable with creating and distributing online video, Web video marketing will become more of a norm than a "cool new thing."