The biggest ad spender in the race for the Republican presidential nomination isn't getting much of a bang for his buck, according to a study by one industry tracker. Mitt Romney, the former
Massachusetts governor and self-vaunted venture capitalist had laid out $16 million on TV as of Dec. 16--more than the two leading Democratic candidates combined, as per data from TNS Media
Intelligence Campaign Media Analysis Group.
And still, he struggles in national polls against Mike Huckabee and Rudy Giuliani, who have spent $600,000 and $2.3 million, respectively. Romney
has aired nearly 17,000 TV commercials--more than 7,400 of them in Iowa alone, according to Nielsen. The poll results would seem to give the lie to the prevailing wisdom that a heavy TV ad effort is
among a campaign's best weapons.
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