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More "Fun" For Carnival Cruises

Carnival Cruise Lines is sticking with its "Fun Ships" approach in a new advertising and marketing campaign, complete with 30-second national TV spots featuring the slogan "Let the Fun Begin."

Created by Coral Gables, Fla.-based CooperDDB, the multimillion-dollar effort will also include print ads using images drawn from the TV spots that are set to run in national newspapers, magazines including People and Oprah, and trade publications like Travel Weekly. In the approach, the world's largest cruise line, is targeting both families and couples of all generations with one tag being "Fun has no age limit."

Read the whole story at Miami Herald »

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