Adknowledge reports that clicks on its behaviorally targeted (BT) ad network BidSystem.com increased by more than 300% in 2007.
The Kansas City, Mo.-based online ad services provider upgraded
multiple aspects of BidSystem.com, including performance enhancements to the BT algorithm and the addition of search, social media and display channels last year--all likely attributors to the
network's growth.
--Tameka Kee