- Bgay.com, Friday, January 11, 2008 11 AM
American Airlines has rolled out a campaign targeting gay travelers, with new print ads in The Advocate and online that look like vintage, 50s-era illustrated posters and feature two carefree men
stepping off a plane together. The airline has long had a presence in the gay market, but has typically reached it via sponsorships. Tagged "Fly forward," the new effort was created by TM Advertising,
of Dallas and Washington, D.C.-based gay marketing firm Witeck-Combs Communications.
"There's a sameness to travel ads, the same faces and couples in stock photography, we thought we'd
like to try something more imaginative," says American spokesman Tim Kincaid. The ads try to evoke "wanderlust and to show people traveling with someone they care about." A version featuring two women
is due out early this year, he adds, as "the market is not all white males."
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