• Editor & Publisher, Tuesday, January 15, 2008 10:45 AM

In one of the biggest moves yet from print to digital advertising by a top daily, the Chicago Tribune is getting rid of help-wanted ads in its weekday editions. Taking their place will be a listing of basic information in the Tuesday business section that will refer job-hunters online for the full listing.

Help-wanted classifieds will still run on Sundays, but the section will sport "a bold new look with fewer columns, larger ads and clear headings that enable easier page scanning and navigation," the company says. That section rolls this weekend. "Chicago Tribune and the rest of the newspaper industry face the same challenges with shifts in help wanted advertising, and we are taking the lead on reinventing the way we present our job listings," says Ellen Glassberg, the paper's director of recruitment advertising. "

We see this challenge as an opportunity for us to retool our recruitment advertising offerings and fully integrate the online and print job search experience to be hyper-focused on the needs of job seekers."

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