The Travel Channel has launched in high-definition, with the new Travel Channel HD featuring such staple series and personalities like "Anthony Bourdain: No Reservations," "Bizarre Foods with Andrew
Zimmern," and Samantha Brown's "Passport." The move follows a study Frank N. Magid Associates last fall that found the Travel Channel ranked the most anticipated new HDTV network among current HD
subscribers.
The same survey also showed that the Travel Channel ranking as the second-most anticipated new HD cable network among shoppers committed to purchasing and subscribing to
an HD service. Further, more than half of HD subscribers who are Travel Channel viewers are apt to get programming service that included Travel Channel HD; 70% of HD video on demand users are
interested in Travel Channel HD VOD; and Travel Channel HD VOD content ranks fourth among HD shoppers.
To back the launch, the cable net will roll out a national marketing campaign
on-air and in consumer and trade publications, tagged "Some Things Are Meant For HD."
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