• Adweek, Thursday, January 17, 2008 1:16 PM

There at least five shops involved in a global media review by Intel, insiders say, and the prize is a sweet one: The computer chip giant's account runs in the $300 million range, with about $100 million of that in U.S. measured media.

Interpublic Group's Universal McCann is defending and the other contenders are Aegis Group's Carat; Omnicom Group's OMD; Publicis Groupe's Starcom and WPP Group's Mediaedge:cia. Ark Advisors' Los Angeles office will oversee the process.

Universal McCann snared the business almost three years ago as part of a full review that also awarded creative duties to McCann Erickson. That part of the business is not currently in play.

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