Nielsen//NetRatings reported last week that traffic to Chunky.com more than doubled as Campbell's 2002 “Click for Cans” charity campaign kicked off this year. The site attracted 485,000 unique
visitors for the week ending November 3rd, soaring 106%. The charity program, designed to help feed the hungry, allows football fans the opportunity to donate a can of soup on behalf of their favorite
NFL team. Not surprisingly, 71% of the site's audience was women with nearly 96% of the total visitors logging on to the Click for Cans page. Additionally, the site also scored a 91% increase at work,
with 820,000 unique visitors.
