Around the Net

GroupM Restructures Local Broadcast, Consolidates MindShare, MediaCom, Mediaedge:cia Teams

  • MediaPost, Wednesday, January 30, 2008 11:30 AM

GROUPM, the media agency holding company within in the WPP agency holding company, has reorganized the local broadcast operations of its three major U.S. agency brands: Mediaedge:cia, MediaCom and MindShare, consolidating them into two new teams, called Team Matrix and Team Motion, respectively. Significantly, the units will operate under the GroupM banner, suggesting that the WPP unit is moving away from a hands-off management approach to becoming an active media services brand.

Read the whole story at MediaPost »

Next story loading loading..