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Payless Parent Puts Account In Play

  • Adweek, Wednesday, January 30, 2008 11:30 AM
Collective Brands has put its $95 million media account in play following a split with WPP Group's Mediaedge:cia. The holding company, with brands including Payless ShoeSource, Stride-Rite, Keds and Sperry has signed on New York-based search consultant Joanne Davis to run the review.

Questionnaires have thus far been sent to "a handful and a half" of holding company and independent media shops, Davis says, with a decision expected to be made early in April. For its part, MEC says a failure to come to terms on a new contract lead to the break after a five-year relationship.

"This has been a productive partnership, however we have been unable to reach acceptable financial terms," says Lee Doyle, MEC's North American CEO.



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