MyClick is a photo recognition Mobile Marketing Platform which mobile users can access to obtain infotainment and m-commerce information upon demand. Through MyClick-enabled images that will be printed on Pizza Hut promotional materials (including all print, Internet and outdoor ads), users can access immediate interactive content by simply taking a photo of a MyClick-enabled image.
Hong Kong-based MyClick Media was named a Top 20 Most Innovative Enterprise in China for 2006. MyClick, a mobile media convergence technology utilizing photo matching, digital content and customer relationship management platforms to form a mobile media platform, was launched in Hong Kong in May 2006. MyClick became the first mobile media services platform to use photo-matching technology in Asia Pacific. MyClick launched in Mainland China during September 2006.
--Tanya Irwin
advertisement
advertisement