Pizza Hut Launches 'Snap For Rewards'

  • February 4, 2008
Pizza Hut is partnering with MyClick Media Limited to launch its first customer promotion this year, called "Snap for Rewards."

Through April 2, customers can use their cell phones to take snapshots of MyClick-enabled images printed on Pizza Hut promotional materials to win discounts and prizes. With the MyClick software installed on their cell phones, customers can also instantly download the latest Pizza Hut promotional coupons by accessing the MyClick WAP page. The campaign debuts in China and a similar effort is planned for the U.S.

MyClick is a photo recognition Mobile Marketing Platform which mobile users can access to obtain infotainment and m-commerce information upon demand. Through MyClick-enabled images that will be printed on Pizza Hut promotional materials (including all print, Internet and outdoor ads), users can access immediate interactive content by simply taking a photo of a MyClick-enabled image.

Hong Kong-based MyClick Media was named a Top 20 Most Innovative Enterprise in China for 2006. MyClick, a mobile media convergence technology utilizing photo matching, digital content and customer relationship management platforms to form a mobile media platform, was launched in Hong Kong in May 2006. MyClick became the first mobile media services platform to use photo-matching technology in Asia Pacific. MyClick launched in Mainland China during September 2006.

--Tanya Irwin

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