A talking baby, whose plug for E-Trade Financial includes a creepy clown and vomiting, was tops in Super Bowl ads on a list compiled by TiVo. The DVR company tracked the most popular ads during the
Big Game via a system of aggregated, anonymous, second-by-second audience measurement data about how its subscribers watched it.
Ads with slapstick humor and celebrity appearances
dominated, with the E-Trade spot taking the highest honors.
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