The day after News Corp. chief operating officer Peter Chernin said he would stick to the traditional upfront for his networks, Walt Disney CEO Robert Iger hints that the days of the annual
advertising showcase may be numbered.
Iger says the fate of the upfront is up to the individual networks, but says the pageantry around the events is a bit outdated. He says that
Disney will be aggressive in the sales process but "how we present the schedule, and what schedule is presented is still open for discussion. Personally, I think the manner that the schedule is
presented, with the bells and whistles on a big stage and a fair amount of hors d'oeuvres feels like a bit of an anachronism to me."
On Tuesday, Chernin defended the process as a good
platform for both advertisers and the networks.
advertisement
advertisement
Read the whole story at Multichannel News »