• Adweek, Friday, February 8, 2008 11:15 AM

Five agencies are contending for Bank of America's media account, including Omnicom Group's OMD (pitching instead of sister shop Prometheus, the incumbent), Publicis Groupe's Starcom, Interpublic's Universal McCann, and digital shop Avenue A/Razorfish, a unit of Microsoft. Avenue A would work with one of the other traditional shops in the pitch should it win the digital business, according to a B of A spokesperson.

The shop was added to the mix to see "what they would come back differently with digital. So it's sort of a hybrid approach, if you will," the spokesperson says. The company spends approximately $250 million annually in measured media and search firm Select Resources International is overseeing the review, expected to be complete by the end of next month.

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