• by February 8, 2008

Regarding your article, if we agree an advertisement's purpose is to sell products, or make consumers aware of its brand, we would have to agree GoDaddy.com's Super Bowl ad was a huge success. If the purpose, though, is to win critics' approval on creative content, I suppose Budweiser is your winner.

I seriously pose the question: Why wouldn't you gauge an ad's success by more tangible means, such as Web traffic to an advertiser's site, video views or best of all, market share changes following the commercial's broadcast?

As of Wednesday morning and since our ad aired during the Super Bowl broadcast, GoDaddy.com recorded 5 million visits to the Web site. We've tracked around 3 million views of the "Exposure" ad so far and early indications show our market share of new domain names is fast approaching 50% - up from its pre-Super Bowl mark of 42%.