Around the Net

MasterCard Campaign Offers "Priceless" Prizes

  • Adweek, Friday, February 22, 2008 10:45 AM

When they say priceless, they really mean it. MasterCard teamed up with Conde Nast to give away three priceless prizes via 14 million sealed envelopes doled out in print ads in 10 Conde Nast pubs, such as Domino.

The effort, which breaks on the Oscars, honors the 10th anniversary of the iconic "Priceless" campaign.

The prizes range from a trip to visit the seven wonders of the world, having your portrait painted by Julian Schnabel and dining with French Chef David Bouley. A TV spot promoting the campaign bows during this weekend's Academy Awards show driving viewers to www.priceless.com/search.

Read the whole story at Adweek »

Next story loading loading..